A lot of people are willing to spend a great deal of time, money and effort trying to optimize their site for good search engine placement, and that’s understandable. They want their site to rank well in the search engines, so they are willing to spend money on SEO specialists to help them boost their rank. Moreover, they spend time and effort writing guest posts for outside blogs in order to add back-links to their site, and they spend hours in SEO forums, hoping to learn something new. Unfortunately, what many of them will discover is that search engine optimization is difficult to do, when that is your focus, and most of those who try will fail miserably.
SEO Shouldn’t Be Overanalyzed
The truth is that SEO is not rocket science. It shouldn’t be overanalyzed. You don’t need to do many of the things that the professionals will have you doing just to rank well in the search engines. Guess what? A lot of people don’t do a bit of it, yet their sites rank well in the search engine results anyhow. Rather than busying yourself with someone else’s magic bag of SEO tricks, perhaps there is a better focus for your time, money and effort.
What could be more valuable to your site than search engine optimization? Well, some people are so passionate about their SEO activities that they forget about the content of their site. True, attracting traffic to your site is an important thing to do, but improving the quality of your website will be an even more important.
Marketing is an important activity, but no matter how many people you can drive to your website, if they find that your site is lacking in quality, they won’t stay long. They won’t buy anything or take whatever action you would like them to do.
Rather than focusing on the elusive SEO trick that will get you to page one of Google’s SERPs, spend that time building a better website. Once your site is truly ready for prime time, you might want to spend some money on marketing but, by then, you won’t need tricks.
No matter how few people come to your site, if they are impressed, they will spread the word, they may link to it from their site, and the traffic that they send to your site will be targeted. However, that is not the only source of targeted traffic.
Targeted Traffic and Web Directories
One of the easiest and quickest ways for you to attract targeted traffic to your website is by submitting it to well organized, quality web directories. Reputable web directories list quality websites, organizing them into categories and subcategories. Worthwhile web directories are managed by competent editors and staff who will ensure that each listing is of good quality.
Acceptance into one of these web directories will help you to attract targeted traffic to your site because people who browse such directories are specifically looking in categories whose topics interest them. Unlike search engine results, which often return irrelevant results, well organized directories will list sites in appropriate categories only. Thus, those who find your site in a web directory will be visiting your site because your site’s topic interests them. It’s still up to the quality of your site to keep them, but that’s where your earlier efforts will pay off.
Web Directories and Search Engine Optimization
Once you’ve managed to get your website listed in a good web directory, you’ll be able to attract targeted traffic to your website, with no tricks involved. Most directories will charge a submission fee, but the costs will be minuscule as compared to the rates charged by a good SEO firm, and the chances of finding a good SEO firm are probably lower than that of finding a good web directory. On second thought, your chances might be about even, as there are a lot of really bad web directories around too.
No web directory is going to be able to send the amount of traffic to your site than you’ll be getting from Google, but an accumulation of quality back links can help you there too. There may be a lot of bad web directories, but there are plenty of good ones too. My own site is listed in several web directories, and I’ll have to tell you that the traffic that I receive from all of these directories combined comes to just over ten percent of my traffic, while Google accounts for nearly eighty percent.
Do not make the mistake of thinking that ten percent is unimportant, however. Google can’t be beat when it comes to the amount of traffic that it sends, but they come with a very high bounce rate, in large part because the relevancy of my site’s topic to the keywords that were sought is often very low. When I look at the search words and phrases that led people to my site, I can understand why the bounce rate is so high.
In comparison, while the numbers are comparatively low, web directories send targeted traffic to my site. The people who come to my site through web directories are far more likely to find what they were looking for. At least the topic will be relevant, so they will spend more time looking around my site, and will be more likely to buy something, if I were selling anything, or to take whatever action I was looking for.
Web Directory Digest, this site, includes several articles that can help you to figure out how to tell a good directory from a bad one, and if you look hard enough, you’ll even find links to some of the good ones. If you have any questions, you may post a comment here or discuss it further in our web directory forum.